1. Social Media – Facebook Group, Twitter, Instagram, Pinterest. Google+, YouTube, Blog, How to Video
2. Optimize App Store – title, description, keywords, category, beautiful graphics
3. Microsite to correspond with App, Teaser to collect emails
4. Users – Spread the word, ask for reviews and feedback
5. Press Kit – Screenshots, icon, press release announcing going live
6. Press – App Review Websites & Industry Publications & Key Influences
7. Think outside the box, Info you can share – Contest, Strategic Partnerships, Affiliate Marketing