There are so many iPhone Apps these days that most new ones simply end up being lost in the shuffle. “Lost” has nothing to do with the marketability, cleverness, or innovation of any proposed idea, product, or service … it only means no one ever found your iPhone App.

In the past most software development initiatives were staffed in-house. Today many companies have committed to the idea of utilizing temporary contract based skill sets, thus lowering their projected long term expenditures.

Proper software development is challenging and requires strong skills and equivalent experience. And let’s be honest, it can be difficult to tell a potential client that the project they want to put in place will be … well … costly.