iPhone App Marketing Is Unnecessary – Myth

Brett MillerSoftware Development

False Assumption: If I just build my iPhone App, users and revenue will naturally follow. In other words, a well thought out iPhone app marketing strategy isn’t necessary

“If You Build it, They Will Come!”  Unlike the movie, just building your App doesn’t mean anyone will actual know it exists.  If anything, finishing development is the point where the real work begins.

iPhone App Marketing is Critical

There are so many great iPhone Apps these days that most new ones simply end up being lost in the shuffle.  “Lost” has nothing to do with the marketability, cleverness, or innovation of any proposed idea, product, or service … it only means no one ever found your App.  “Found” is the function of a well conceived and executed marketing and advertising effort encapsulating all the best known attention grabbing ploys that top marketeers use, and more.

Your marketing and advertising effort is at least as important as the development services themselves, if not more so.  Be prepared to spend more time and money then you did on the App itself.  Your innovate App and hope of success lies in being discovered and discussed among iPhone users.  And one more point, your marketing and advertising needs to be continuous.  The minute you stop your marketing campaign you’ll begin to fall behind other Apps that are vying for iPhone user’s attention and discretionary spending.

Hiring iPhone Development Company for Marketing Efforts

Many iPhone development companies can assist in defining and executing a marketing strategy.  I would advise people to interview several companies.  Discuss their specific approach and cost structure against potential revenue and downloads.  Have them explain in depth some success stories to ensure they have solid experience and expertise.

Other iPhone App Myths I Hear Everyday: