There are so many iPhone Apps these days that most new ones simply end up being lost in the shuffle. “Lost” has nothing to do with the marketability, cleverness, or innovation of any proposed idea, product, or service … it only means no one ever found your iPhone App.
In today’s business world you have to know how to differentiate yourself from your competition. If you don’t know your Unique Selling Proposition your dead in the water. When companies issue RFPs the competition is typically very tough.