In today’s business world you have to know how to differentiate yourself from your competition and how to write an RFP. If you don’t know your Unique Selling Proposition, you’re dead in the water. When companies issue RFPs the competition is typically very tough. Vendors start to blur together when RFP Responses are all expected to be submitted with the same structure.
One great way to distinguish yourself (beyond a thorough RFP Response) is to include a short video (under 5 minutes) where you present the executive summary, your USP, yourself (and potentially your team to the client) and your work environment. When the client is deciding which vendors to consider for the next interview steps, who do you think they are most likely to remember? You of course.
We’ve successfully used this strategy on multiple occasions and it certainly has improved our success rates. Let me know how this works (unless you are competing against us for a project…haha).