Many organizations are being enticed by the promise of short-term financial savings and long-term staffing elasticity anticipated through offshore development. However, it is prudent to remain cautionary before taking that leap abroad with your next project. There are pitfalls that exist with offshore development, and those pitfalls may cost you more than you are willing to pay. Understanding the inherent challenges (and potential benefits) of these efforts will permit you to make the right decision for your development needs. more...

The world of software development and use is wide-ranging and complicated --- from the electronic specialties of the Internet --- to the intricacies of connectivity between multiple software programs --- to the challenges presented by the growing importance of international trade --- to the implementation of custom designs offered by worldwide software developers --- it is difficult to know which avenue is the best for your company to pursue. Probably one of the most commonly posed questions about software development is: should your company hire an in-house full-time staff, or is it more advisable to outsource to a custom software development specialist. It is not an easy question since there are obvious advantages to either approach. more...

Preston Marketing specializes in corporate sales growth through highly focused marketing campaigns. Their research indicates that as much as 72% of a salesperson’s time is spent on an activity called “prospecting”, while only 28% is actual selling. Countless hours are spent cold-calling … and usually on poorly focused and unfiltered lists of names and phone numbers that generate little return. Similarly, many salespeople are actually encouraged to walk door-to-door, as if to say, “Maybe we’ll get lucky”. This is standard operating procedure in many corporate settings … where 28% productivity would not be tolerated in any other department. more...